Diese 8 Online Marketing Tools garantieren dir maximalen Erfolg! <br>Heute stelle ich dir 8 Online Marketing Tools vor, die mich selbst überzeugt haben. Vielleicht kennst du das ein oder andere nützliche Tool schon, manche sind aber auch unbekannt, können dir aber beim Online Marketing trotzdem helfen. Eine Frage zudem stellt sich trotzdem: Wieso hat manch ein Werbetreibender so gut wie kein Erfolg im Online Marketing? Dieser Frage bin ich in meinem Podcast auf den Grund gegangen:</p> <div id="pp-podcast-1725" class="pp-podcast single-episode has-header header-hidden has-featured playerview media-audio" data-teaser="" data-elength="18" data-eunit=""><div class="pp-podcast__wrapper"><div class="pp-podcast__info pod-info"><div class="pod-info__header pod-header"><div class="pod-header__image"><div class="pod-header__image-wrapper"><img decoding="async" class="podcast-cover-image" src="https://carlosiebert.de/wp-content/uploads/Podcast_Cover-768x768.jpg" srcset="https://carlosiebert.de/wp-content/uploads/Podcast_Cover-768x768.jpg 768w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-300x300.jpg 300w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-1024x1024.jpg 1024w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-150x150.jpg 150w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-1536x1536.jpg 1536w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-2048x2048.jpg 2048w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-50x50.jpg 50w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-250x250.jpg 250w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-400x400.jpg 400w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-100x100.jpg 100w" sizes="(max-width: 640px) 100vw, 25vw" alt="Carlo Siebert"></div><span class="pod-header__image-style" style="display: block; width: 100%; padding-top: 100%"></div><div class="pod-header__items pod-items"><div class="pod-items__title">Carlo Siebert</div><div class="pod-items__desc"><p>Hier bekommst du jede Woche sofort umsetzbare Marketing Tipps direkt auf’s Ohr! Du lernst nicht nur wie du deine Marketingstrategie verbesserst, sondern erhältst auch konkrete Tipps für das Optimieren von Google Ads, Facebook und Instagram Kampagnen. Neben Performance und Social Media Marketing sind Email Marketing und Suchmaschinenoptimierung (SEO) Thema. Carlo Siebert ist selbstständiger Online Marketing Experte mit über 12 Jahren Erfahrung und verwaltet Werbebudgets in Millionenhöhe. Jetzt abonnieren und keinen Tipp mehr verpassen!</p> </div><div class="pod-items__navi-menu"><a href="https://podcasts.apple.com/de/podcast/carlo-siebert/id1528878548" class="subscribe-item pp-badge apple-sub" target="_blank"><svg class="icon icon-pp-apple" aria-hidden="true" role="img" focusable="false"><use href="#icon-pp-apple" xlink:href="#icon-pp-apple"></use></svg><span class="sub-text"><span class="sub-listen-text">Listen On</span><span class="sub-item-text">Apple Podcasts</span></span></a><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9wamRjZXgucG9kY2FzdGVyLmRlL2Nhcmxvc2llYmVydC5yc3M" class="subscribe-item pp-badge google-sub" target="_blank"><svg class="icon icon-pp-google" aria-hidden="true" role="img" focusable="false"><use href="#icon-pp-google" xlink:href="#icon-pp-google"></use></svg><span class="sub-text"><span class="sub-listen-text">Listen On</span><span class="sub-item-text"><span>Google </span><span style="font-weight: normal;">Podcasts</span></span></span></a><a href="https://open.spotify.com/show/3F6LR7YLjxN6PeTSs6Ic9u" class="subscribe-item pp-badge spotify-sub" target="_blank"><span class="sub-text"><span class="sub-listen-text">Listen On</span></span><svg class="icon icon-pp-spotify" aria-hidden="true" role="img" focusable="false"><use href="#icon-pp-spotify" xlink:href="#icon-pp-spotify"></use></svg><span class="sub-text"><span class="sub-item-text">Spotify</span></span></a></div></div></div></div><div class="pp-podcast__content pod-content"><div class="pp-podcast__single"><div class="pp-podcast__player"><div class="pp-player-episode"><audio id="pp-podcast-1725-player" preload="none" class="pp-podcast-episode" style="width: 100%;" controls="controls"><source type="audio/mpeg" src="https://pjdcex.podcaster.de/carlosiebert/media/Warum_fast_alle_Werbetreibenden_keinen_Erfolg_im_Online_Marketing_haben.mp3" /></audio></div></div><div class="pod-content__episode episode-single"><button class="episode-single__close" aria-expanded="false" aria-label="Close Single Episode"><span class="btn-icon-wrap"><svg class="icon icon-pp-x" aria-hidden="true" role="img" focusable="false"><use href="#icon-pp-x" xlink:href="#icon-pp-x"></use></svg></span></button><div class="episode-single__wrapper"><div class="episode-single__header"><div class="episode-single__title">Warum fast alle Werbetreibenden keinen Erfolg im Online Marketing haben</div><div class="episode-single__author"><span class="byname">by</span><span class="single-author">Carlo Siebert</span></div></div><div class="episode-single__description"><p>Leider sehe ich viel zu häufig, dass Werbetreibende keinen Erfolg im Online Marketing haben. Woran liegt es? Fehler Nummer 1, der mir immer wieder begegnet: Es gibt kein Tracking oder es ist falsch eingebaut. Trotzdem wird nun der Geldhahn aufgedreht und Geld im 5 stelligen Bereich aus dem Fenster geschmissen. Ein funktionierendes Tracking ist das A und O im Online Marketing.</p></div></div><div class="ppjs__img-wrapper "><div class="ppjs__img-btn-cover"><img decoding="async" class="ppjs__img-btn" src="https://carlosiebert.de/wp-content/uploads/Podcast_Cover-768x768.jpg" srcset="https://carlosiebert.de/wp-content/uploads/Podcast_Cover-768x768.jpg 768w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-300x300.jpg 300w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-1024x1024.jpg 1024w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-150x150.jpg 150w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-1536x1536.jpg 1536w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-2048x2048.jpg 2048w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-50x50.jpg 50w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-250x250.jpg 250w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-400x400.jpg 400w, https://carlosiebert.de/wp-content/uploads/Podcast_Cover-100x100.jpg 100w" sizes="(max-width: 640px) 100vw, 300px" alt="Warum fast alle Werbetreibenden keinen Erfolg im Online Marketing haben"></div><span class="ppjs__img-btn-style" style="display: block; width: 100%; padding-top: 100%"></div></div></div></div></div><div class="pod-content__launcher pod-launch"><button class="pod-launch__button pod-launch__info pod-button" aria-expanded="false"><span class="ppjs__offscreen">Show Podcast Information</span><span class="btn-icon-wrap"><svg class="icon icon-pp-podcast" aria-hidden="true" role="img" focusable="false"><use href="#icon-pp-podcast" xlink:href="#icon-pp-podcast"></use></svg><svg class="icon icon-pp-x" aria-hidden="true" role="img" focusable="false"><use href="#icon-pp-x" xlink:href="#icon-pp-x"></use></svg></span></button></div></div> <h2 class="wp-block-heading" id="h-1-semrush">#1 <a href="https://www.semrush.com/">SEMrush</a></h2> <p>Dieses Analysetool nutze ich, um Webseiten von Konkurrenten zu untersuchen. SEMrush zeigt dir nach Eingabe der URL an, ob Google Ads genutzt wird, den Traffic von einzelnen Keywords und vieles mehr. Das hilft dir also definitiv bei der Recherche.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/semrush-screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/semrush-screenshot-1024x598.png" alt="SEMrush Screenshot" class="wp-image-1113"/></a></figure></div> <h2 class="wp-block-heading" id="h-2-unbounce">#2 <a href="http://www.unbounce.com/de/features/">unbounce</a></h2> <p>Interessant und wichtig ist es für meine Arbeit unter anderem auch, Landingpages zu erstellen. Du holst mittelst Google Ads-Traffic Besucher auf deine Seite und willst diese dann noch dazu bekommen dein Kontaktformular auszufüllen oder sich zum Newsletter anmelden? Dann wird dir unbounce sicherlich gefallen.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/unbounce-sreenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/unbounce-sreenshot-1024x756.png" alt="unbounce Screenshot" class="wp-image-1121"/></a></figure></div> <h2 class="wp-block-heading" id="h-3-buzzsumo">#3 <a href="http://www.buzzsumo.com">buzzsumo</a></h2> <p>Buzzsumo zeigt dir einem bestimmten Thema den beliebtesten Content an. Desweiteren kann buzzsumo auch nur von einer eingegebenen Website den beliebtesten Content anzeigen. Dieses Tool kann dir vor allem dann hilfreich werden, wenn du Content Marketing betreibst.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/buzzsumo-screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/buzzsumo-screenshot-1024x473.png" alt="buzzsumo screenshot" class="wp-image-1117"/></a></figure></div> <h2 class="wp-block-heading" id="h-4-onpage">#4 <a href="http://www.onpage.org">onpage</a></h2> <p>Onpage kannst du für alle Sachen nutzen, die du selbst an deiner Website ändern kannst, um sie Suchmaschinen Konform zu machen. Mit anderen Worten: Onpage scannt deine Website und du siehst ganz genau, was du noch zu tun hast, um bei Google weiter oben zu landen.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/page-org-screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/page-org-screenshot-1024x371.png" alt="Bonpage.org screenshot" class="wp-image-1118"/></a></figure></div> <h2 class="wp-block-heading" id="h-5-google-analytics">#5 <a href="http://www.google.com/analytics">Google Analytics</a></h2> <p>Ich hoffe du benutzt Google Analytics schon, denn es gehört zu jedem Internetauftritt dazu. Falls du es nicht kennen solltest: Analytics zeigt dir an, was auf deiner Website passiert und was du daraus ableiten kannst.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/Google-Analytics-Screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/Google-Analytics-Screenshot-1024x533.png" alt="Google Analytics Screenshot" class="wp-image-1120"/></a></figure></div> <h2 class="wp-block-heading" id="h-6-keywordtool-io">#6 <a href="http://www.keywordtool.io">keywordtool.io</a></h2> <p>Sehr hilfreich ist das Tool keywordtool.io. Du erfährst nach Eingabe eines Hauptkeywords, welche anderen Keywords auch in Kombination, oft bei Google und anderen Suchmaschinen eingegeben werden.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/keyword-tool-screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/keyword-tool-screenshot-1024x560.png" alt="keywordtool.io Screenshot" class="wp-image-1119"/></a></figure></div> <h2 class="wp-block-heading" id="h-7-google-trends">#7 <a href="http://www.google.com/trends">Google Trends</a></h2> <p>Du kannst die Datenbank von Google anzapfen und schauen, wie populär ein Suchbegriff oder ein Thema bei Google zurzeit ist. Das Tool kann dir sehr hilfreich bei der Content-Planung sein.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/google-trends-screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/google-trends-screenshot-1024x474.png" alt="Google Trends Screenshot" class="wp-image-1115"/></a></figure></div> <h2 class="wp-block-heading" id="h-8-pagespeed-insights">#8 <a href="http://developers.google.com/speed/pagespeed/insights/">pagespeed insights</a></h2> <p>Für den Fall, dass du viel Content auf deiner Website hast, kannst mit pagespeed insights analysieren, wie schnell sich eine Seite bei dem Nutzer aufbaut. Das Tool zeigt dir dann Optimierungen an, um einen schnellen Seitenaufbau für den Nutzer zu ermöglichen.</p> <div class="wp-block-image"><figure class="aligncenter"><a href="https://carlosiebert.de/wp-content/uploads/pagespeed-insights-screenshot.png"><img decoding="async" src="https://carlosiebert.de/wp-content/uploads/pagespeed-insights-screenshot-1024x762.png" alt="PageSpeed Tools Screenshot" class="wp-image-1114"/></a></figure></div> <p>Das waren meine 8 Online Marketing Tools, die ich selbst verwende und daher weiterempfehlen kann. Ich wünsche dir viel Erfolg bei deinem Vorhaben.</p> <div class="clear"></div> <div class="clear"></div> <footer> <ul class="clearfix"> <li class="dlm" style="width:50%;"> <span class="awe"></span> <span> 18. 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entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://wiki.osmfoundation.org/wiki/Privacy_Policy" target="_blank" rel="nofollow noopener noreferrer" > https://wiki.osmfoundation.org/wiki/Privacy_Policy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>.openstreetmap.org</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>_osm_location, _osm_session, _osm_totp_token, _osm_welcome, _pk_id., _pk_ref., _pk_ses., qos_token</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>1-10 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Twitter</span> <input id="borlabs-cookie-twitter" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="twitter" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" 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class="sr-only">Vimeo</span> <input id="borlabs-cookie-vimeo" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="vimeo" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Vimeo </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um Vimeo-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://vimeo.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://vimeo.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>player.vimeo.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>vuid</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>2 Jahre</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">YouTube</span> <input id="borlabs-cookie-youtube" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="youtube" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> YouTube </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> <tr> <th scope="row">Zweck</th> <td>Wird verwendet, um YouTube-Inhalte zu entsperren.</td> </tr> <tr> <th scope="row">Datenschutzerklärung</th> <td class="_brlbs-pp-url"> <a href="https://policies.google.com/privacy" target="_blank" rel="nofollow noopener noreferrer" > https://policies.google.com/privacy </a> </td> </tr> <tr> <th scope="row">Host(s)</th> <td>google.com</td> </tr> <tr> <th scope="row">Cookie Name</th> <td>NID</td> </tr> <tr> <th scope="row">Cookie Laufzeit</th> <td>6 Monate</td> </tr> </table> <table> <tr> <th scope="row">Akzeptieren</th> <td> <label class="_brlbs-btn-switch _brlbs-btn-switch--textRight"> <span class="sr-only">Google Reviews</span> <input id="borlabs-cookie-googlereview" tabindex="0" type="checkbox" data-cookie-group="external-media" name="cookies[external-media][]" value="googlereview" checked data-borlabs-cookie-switch /> <span class="_brlbs-slider"></span> <span class="_brlbs-btn-switch-status" data-active="An" data-inactive="Aus" aria-hidden="true"> </span> </label> </td> </tr> <tr> <th scope="row">Name</th> <td> <label> Google Reviews </label> </td> </tr> <tr> <th scope="row">Anbieter</th> <td>Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland</td> </tr> 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